We're revolutionizing the D2C model.
We’re the only technology platform that helps our merchants maximize margins, unlock predictable revenue, and achieve independence from paid advertising—without disrupting their core product or marketing mix.
Your success is our mission.
Our merchant-first approach means we’re as invested in your success as you are. The strategies that drove our founders’ success as merchants have been refined and optimized for our clients. We’re constantly innovating, developing products that push the boundaries of what’s possible in D2C.
With Phoenix, you’re not just getting technology; you’re gaining a team dedicated to helping you achieve disruptive and lasting growth.
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Driven by our values
Our values are the foundation of our culture and are embraced by every member of the Phoenix Team.
Never Stop Learning
We’re always improving for our clients. By leveraging extensive market data and our diverse client base, we deliver tailored, cutting-edge strategies and products that lead the industry.
Shared Success is the Only Success
Client results drive everything we do. As former merchants, we understand the challenges of growth. Our performance-based billing and comprehensive services mean we only win when our clients do.
Innovation Where it Matters Most
We focus on tools that truly impact the bottom line. By prioritizing resources on maximizing LTV and reducing CAC, we ensure our innovations are always geared toward what drives meaningful growth and success.
Walk the Walk to Talk the Talk
Our platform was built by successful founders for successful founders. Our strategies are backed by years of experience, billions of data points, and millions in revenue.
Empowering Client Autonomy
We champion client autonomy. Our clients are in the driver’s seat, with full control over their data and decisions. We provide the insights needed for informed choices, but the ultimate power remains with our clients e
Meet Our Leadership Team
Kevin Zhang
Chief Executive Officer
Serial D2C entrepreneur with $150M+ in sales as a founder. Pioneered subscription strategies as a merchant, generating $60M in revenue.
Trevor Galvin
Chief Revenue Officer
$400M+ in ecommerce merchant processing and chargeback prevention experience. Exclusive relationships with high quality payments acquirers.
Tim Maliyil
Chief Operating Officer
Experienced operator and technical leader. Founder of a $100M+ cybersecurity company servicing the US government and F500 companies.
Ramesh Vayavuru
Head of Engineering
12+ years in enterprise software and digital transformation. Led a team of 400+ developers servicing global clients like Marriott, Walmart, and McLaren.
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